Chapter Three
All About Your Products & Markets:
What's You Differentiator
In this Chapter, we will explore the following topics:
- Your price points
- Your product pitch
- Your R&D
- Your competitors
- Your competitive advantage
Most business owners start with a basic product or service but don’t expand the offerings or raise their prices. Ask yourself if you’re swimming in a red ocean or selling the purple cow. Study Porters 5 Competitive Forces to understand how your product responds to marketplace disruptions.
Chapter Three Curriculum
Introduction to Chapter 3: All About Products & Markets
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Module One: Your Products & Services
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Module Two: Your Market
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Bonus and Wrap Up
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