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Chapter Three: All About Your Products & Markets
Introduction to Chapter 3: All About Products & Markets
About Business Owner's MBA
What's Your Differentiator? (4:24)
Module One: Your Products & Services
Lesson 1: Your Products and Services (2:26)
Lesson 2: Outside the Box Questions (5:36)
Lesson 3: Your Product Pitch (3:00)
Lesson 4: Your Price Points (4:08)
Lesson 5: Your Product R&D (4:07)
Module Two: Your Market
Lesson 6: Your Competitors (1:55)
Lesson 7: Your Competitive Advantage (3:56)
Lesson 8: Porter's Competitive Forces (5:44)
Lesson 9: Define Your Marketplace (4:04)
Bonus and Wrap Up
Bonus Lesson: Mystery Shopper (3:46)
Chapter 3 Wrap Up (1:30)
Lesson 7: Your Competitive Advantage
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