Chapter Four:

All About Marketing

Marketing has become increasingly complex with social media and online resources. In this Chapter, we identify the following:

  • Marketing channels that are working
  • New marketing channels to try
  • Prospecting techniques
  • CRM (and other platform) successes
  • Keep in Touch strategies
  • Centers of Influence and Influencers

We will design a Marketing Campaign using a new channel and analyze your ROI. Finally, we will develop your Marketing Plan for the next 12 months. It’s possible!

Chapter 5 Curriculum

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