Chapter Three

All About Your Products & Markets:

What's You Differentiator

In this Chapter, we will explore the following topics:

  • Your price points
  • Your product pitch
  • Your R&D
  • Your competitors
  • Your competitive advantage

Most business owners start with a basic product or service but don’t expand the offerings or raise their prices. Ask yourself if you’re swimming in a red ocean or selling the purple cow. Study Porters 5 Competitive Forces to understand how your product responds to marketplace disruptions.

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