Chapter Two
All About Your Customers
In this Chapter, we will answer these questions:
- Who are your customers?
- Why did they choose you?
- What attributes do they share?
- How do you discuss innovative ideas with your clients?
- Who is your target client? Can you characterize their personas?
Your client list, and their responses to your inquiries, are an important part of the BOMBA learning process. They will surprise you!
Chapter Two Curriculum
Introduction to Chapter 2: All About Customers
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Module One: Your Current Customers
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Module Two: Attributes & Innovation
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Module Three: Your Ideal Customer
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Bonus and Wrap Up
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