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Chapter Two: All About Your Customers
Introduction to Chapter 2: All About Customers
Customers are the Key! (4:59)
Module One: Your Current Customers
Lesson 1: Your Best Customers (5:25)
Lesson 2: Your Top 10 Customers (8:38)
Lesson 3: Know Your Customers (2:55)
Module Two: Attributes & Innovation
Lesson 4: Your Customers' Attributes (5:14)
Lesson 5: Customer Communication (6:20)
Lesson 6: Innovation (4:15)
Lesson 7: Customer Dialogues (8:27)
Module Three: Your Ideal Customer
Lesson 8: Your Target Customer (5:20)
Lesson 9: Your Customer Personas (5:23)
Bonus and Wrap Up
Bonus Lesson: Fire Your Worst Customer! (6:27)
Chapter 2 Wrap Up (1:55)
Bonus Lesson: Fire Your Worst Customer!
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