All About Customers is Chapter 2 of the Business Owner's MBA curriculum. In this chapter, you will analyze your existing customers, get to understand why they buy from you, and learn how to find other clients that look just like your best clients. This is a hands-on workshop that should transform your knowledge of your customer base from "good customers" to "raving fans!" For our BOMBA clients, this is the first step to significantly increasing revenue. Join us!